UPM expects that the new biorefinery will provide the company an entry into markets where consumer brands are looking for CO₂ savings.

Change doesn’t slow down. It stacks. Faster. Weirder. All at once. April Rinne’s keynote at Nordic Business Forum 2025 wasn’t just a wake-up call—it was a practical guide for anyone tired of pretending the chaos will pass.

When production stops, losses start adding up fast. New study shows just how costly unplanned downtime has become for manufacturers.

When critical equipment fails, the consequences can ripple across entire operations. That’s why, for Tomáš Hladík—Vice Chairman of the EFNMS European Training Committee—maintenance is not just a technical chore. It is a strategic part of doing business.

“If you plan and schedule maintenance operations properly, you can, as a company, unlock capacity you didn’t even know you had,” explains Roger Ham, Global Asset Lifecycle Lead at Kerry Group. “It’s like getting two technicians for free—without hiring anyone.”