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The difference between leaders and laggards revealed some clues and potential best practices when it comes to digital trust. The top 33% digital ‘trust leaders’ enjoyed higher revenue, better digital innovation and higher employee productivity. They could respond more effectively to outages and incidents, were generally better prepared for Post Quantum Cryptography and were more readily taking advantage of the benefits of the IoT. Meanwhile, the bottom 33% ‘laggards’ performed comparatively poorly in all those categories and found it harder to reap the benefits of digital innovation. In addition, the leaders were more likely to centrally manage their certificates, more likely to employ email authentication and encryption (S/MIME) technology, and generally employed more mature practices in digital trust management.

The 2024 survey included a series of questions to determine how well (or poorly) each respondent was doing across a wide range of digital trust metrics. After the scores were totaled, the respondents were split into three groups: leaders, laggards, and those in the middle. Comparing the results between leaders, laggards, and those in the middle, notable differences emerged: Leaders exhibit far fewer issues on core enterprise systems (no system outages, few data breaches, and no compliance or legal issues) and experienced no IoT compliance issues, whereas half (50%) of the laggards did so.

Leaders also have significantly fewer issues due to software trust mishaps--for example, none of the leaders experienced compliance issues or software supply chain compromises, compared to 23% and 77% of the laggards, respectively. "As the threat landscape continues to expand, so does the gap between organizations who are leading the way in digital trust and those who are falling behind,” said Jason Sabin, CTO at DigiCert.

"Those who fall within the ‘leaders’ group and those who are a ‘laggard’ are well aware of who they are. The danger, however, is those organizations who fall in the middle and are not taking action due to a false sense of security.” Dallas-based Eleven Research administered the survey to 300 IT, Information Security and DevOps senior and C-level managers from enterprises with 1,000 or more employees in North America, Europe, and APAC.